Pricing
Wably pricing: the AI WhatsApp assistant for your appointments and reminders.
Appointment management software that answers your clients, takes the bookings, sends the reminders and asks for the reviews automatically, straight on WhatsApp, with the number you already use. Fixed monthly price, VAT included, no activation fee.
The plans
Two simple plans, with a 30-day free trial
Starter
€29.90 / month (VAT included)
For the professional who wants to stop answering the phone between one client and the next.
- Conversational AI assistant on WhatsApp Business
- Works on your current WhatsApp number (Coexistence)
- Books, reschedules and cancels appointments directly in chat
- Google Calendar sync
- Answers clients with information about your business
- Bookings and conversations included, no capped bundles
- You decide which contacts the assistant replies to
- Different locations depending on the day (multi-practice)
- Multilingual assistant
- Daily email summary of what it handled
- Email support
30-day trial, then €29.90/month
Standard ★
€49.90 €39.90 / month (VAT included)
For anyone who wants a complete receptionist: answers everything, remembers the appointments and collects the reviews.
Everything in the Starter plan, plus:
- It answers everything, it doesn't only book Price list and services, FAQs and practical information. Choose the tone it uses with your clients, formal or friendly.
- Cut no-shows, a fuller calendar Automatic reminders before the appointment, with optional button confirmation. If someone cancels at the last minute you get an email alert, in time to fill the free slot.
- It builds your reputation The review request goes out on its own after the appointment, when the client is most likely to leave one.
30-day trial, then €39.90/month
The comparison
Every feature, plan by plan
Only with Standard
| Feature | Starter | Standard |
|---|---|---|
| Answers questions about prices, services, opening hours and FAQs | ✓ | |
| Automatic reminders 24h in advance, including events added manually or from other apps | ✓ | |
| Reminder style of your choice: simple notice or confirmation with buttons | ✓ | |
| Email alert if a client cancels at the last minute | ✓ | |
| Automatic review request | ✓ | |
| Choice of tone: friendly or formal | ✓ |
These features are included in both plans
| Feature | Starter | Standard |
|---|---|---|
| AI assistant on WhatsApp, on your current number (Coexistence) | ✓ | ✓ |
| Books, reschedules and cancels appointments in chat | ✓ | ✓ |
| Google Calendar sync | ✓ | ✓ |
| Synced address book with new contacts saved to Google Contacts | ✓ | ✓ |
| Different addresses depending on the day (multi-practice) | ✓ | ✓ |
| Multilingual assistant | ✓ | ✓ |
| AI activation per individual contact | ✓ | ✓ |
| Bookings and conversations included, no limited bundles | ✓ | ✓ |
| Daily email summary of what Wably did for you | ✓ | ✓ |
| Antispam protection against unusual sending | ✓ | ✓ |
| Email support | ✓ | ✓ |
Transparency
What you don't pay
The gap between the price you see and the price you actually pay usually sits in these items. With Wably they are not there.
AI included in the subscription
The assistant's processing is included: you don't pay per token, per reply or per conversation. WhatsApp messages are billed by Meta directly to your account, at the official list price: they do not go through us and we add nothing on top. This month's bill is the same as next month's.
No activation fee
No setup fee, no message bundles to buy upfront, no minimum term. Cancel from the dashboard whenever you want, in two clicks.
No new number
Wably works on the WhatsApp Business number you already use: your clients write where they always have and you carry on replying by hand whenever you want. No extra SIM, no app to download.
No surprise on the bill
Wably watches what goes out and stops the odd cases on its own: a reply caught in a loop, a contact firing off message after message, a daily volume well outside the normal. The safety threshold sits far above what a practice really uses, so it never gets in the way of your everyday work, but it stops an unusual situation turning into an unexpected Meta charge.
The Wably subscription does not include the messages: WhatsApp charges them directly to your account, they don't go through us. Work out below what you will really spend each month.
WhatsApp service message cost calculator 2026 rates
Estimate what Meta charges you each month for the WhatsApp service messages tied to your bookings and reminders.
With 4 bookings and 6 reminders per day: about 484 messages per month.
Indicative estimate. Calculation: 4 messages per booking and 1 message per reminder × 22 working days per month × Meta’s rate of about €0.0035 per message (utility category, United States — rate converted to euro). Every message is billed and the amount is charged directly by Meta to your account. Prices are shown in euro. The last row is a comparison, not a line on your bill: it is the total you would pay every month if the replies were written by Meta’s native AI agent, that is message delivery plus processing, which Meta bills per token (about 4-5 cents per answered message). With the Wably assistant the processing is included in the subscription and that amount is never charged to you. It applies only to the conversation messages of the bookings, not to the reminders.
If something goes wrong, the bill does not climb: Wably stops runaway sending before it turns into a charge.
The real maths
What not having it costs
The comparison that matters is not between Wably and another piece of software, but between Wably and the way you work today.
Getting started
How the free trial works
You create the account
You sign up on the dashboard and answer a few questions about your business. It takes a couple of minutes.
You connect WhatsApp and your calendar
A guided setup walks you through connecting your WhatsApp Business number and Google Calendar.
The assistant starts working
From that moment it answers your clients and takes the bookings. You see everything from the dashboard and can step in whenever you want.
You decide with the numbers in hand
At the end of the 30 days you activate the subscription from the dashboard. If you do nothing, the assistant stops and you are charged nothing.
FAQ
Frequently asked questions about pricing
How much does Wably cost per month?
Wably has two plans, both with VAT included: Starter at €29.90 a month and Standard at €39.90 a month on launch offer, instead of €49.90. There are no activation fees and no minimum term, and every plan includes a 30-day free trial with full access to all features.
Are WhatsApp messages included in the price?
No, and that is a deliberate choice about transparency. The messages are billed by Meta directly to your WhatsApp Business Platform account, at the official list price, with no markup from us. With the calculator on this page you can estimate in advance what you will spend each month, based on your real booking volume.
What happens if something goes wrong and too many messages go out?
Wably watches what goes out automatically and blocks it as soon as it recognises unusual behaviour: replies caught in a loop, repeated sends to the same number, daily volumes outside the norm. The default threshold is many times what a practice uses on a full day, so it does not get in the way of your work, and we can raise it if your volumes are unusual. It is there to protect you from an unexpected charge, since the messages are billed by Meta directly to your account.
Can I cancel whenever I want?
Yes, at any time and with no penalty. You cancel on your own from the dashboard, in a few clicks. The subscription stays active until the end of the period you have already paid for and is not renewed. There are no minimum-term contracts, forms to fill in or notice periods. Every step is in Managing your subscription.
What happens when the 30-day trial ends?
We email you before it expires, with more than one reminder. If you decide to carry on, you activate the subscription from the dashboard and the assistant keeps going without interruption. If you do nothing, the assistant stops and you are charged nothing: no surprise automatic renewal.
Do I have to change my WhatsApp number?
No. Wably works in Coexistence mode: the automated assistant and your WhatsApp Business app live on the same number. You keep the number your clients already know, you keep your existing conversations and you can still reply by hand from your phone whenever you prefer.
What is the difference between Starter and Standard?
Starter books, moves and cancels appointments in chat. Standard adds everything a complete receptionist needs: the assistant knows your services with durations and prices, answers frequently asked questions, sends automatic reminders, asks for the review after the appointment and sends you the daily summary.
Do reminders also go out for appointments I add to my calendar myself?
Yes. Wably reads your calendar and sends the reminder for appointments that never went through WhatsApp too: the ones you write in by hand, the ones booked over the phone or in person, and the ones that come from a booking page such as Google Calendar Appointment Schedules, Calendly or Cal.com. All Wably needs is the client's number: if they are already in your contacts, their name in the event title is enough, otherwise you write the number in the notes. Every case is covered in Reminders from your calendar.
Do I have to add clients to my contacts by hand?
No. Wably creates the client record on its own, both when someone writes to you on WhatsApp and from the appointments already in your calendar. If you have turned on saving contacts to Google Contacts, the new client also shows up in the address book on your phone, with the name and number already filled in.
Does the €39.90 launch offer last forever?
Yes, for whoever takes it. The first 30 customers who subscribe to the Standard plan keep the price of €39.90 a month even after the offer ends, for the whole life of the subscription. Anyone who comes later pays the list price of €49.90 a month.
How does billing work?
You receive a monthly invoice from Wably for the software subscription, with VAT included. WhatsApp messages are billed separately by Meta, to the payment method registered on your WhatsApp Business Platform account. All the details are on the Billing page.
Try Wably free for 30 days
You see how much time it saves you, how many appointments it handles on its own, how many no-shows it prevents, and you decide with the numbers in hand.
Start the free trial30-day free trial · cancel whenever you want