AI virtual secretary for midwives and midwifery practices
Midwives on WhatsApp: the AI secretary that answers mothers, books visits and antenatal classes and reduces no-shows
While you're with a mother, in the office or at home, you can't break off to reply to messages. Wably answers for you on WhatsApp: it gives information on pregnancy, antenatal classes, breastfeeding and fees, books visits including home visits, reschedules them and sends reminders, in your practice's tone of voice, at any time.
30-day free trial · cancel anytime
Good evening, I've just given birth and I'm having trouble with breastfeeding. Do you do home visits too?
Good evening, and congratulations! Yes, we offer breastfeeding consultations, including at home. The visit lasts about an hour. Shall I suggest a day?
Yes please, as soon as possible.
I have availability tomorrow at 10:30 AM or Thursday at 3:00 PM, at home. Which do you prefer?
Tomorrow at 10:30 is perfect.
Confirmed. I'll send you a reminder with the address the day before. See you tomorrow!
Hi, I’d like some information about your services and prices.
Hi! Of course. The first visit is €60 and follow-up sessions are €45. Can I help you choose the right service?
Do you have any packages?
Yes: a 5-session package for €200 (€40/session) and 10 sessions for €380 (€38/session). I can book your first appointment right away.
Great, let’s book then.
Perfect! Tell me the day you prefer and I’ll suggest the available times.
Good morning, can you remind me of my upcoming appointments?
Of course! You have two: Tuesday the 18th at 5:00 PM and Tuesday the 25th at 5:00 PM. Can I help?
I’d like to move the one on the 18th, something came up.
No problem. I have Wednesday the 19th at 4:00 PM or Thursday the 20th at 6:30 PM free. Which do you prefer?
Thursday the 20th at 6:30 PM, thanks.
Done! Moved to Thursday the 20th at 6:30 PM. I’ll update your reminder. See you soon!
The problem
Mothers write at all hours, but you can't always answer
An expectant mother with a question, a new mom struggling with breastfeeding at night: whoever writes to you is looking for reassurance and an appointment soon. But while you're in a visit or at a home call you can't answer, and a message left hanging often turns into a lost request.
Meanwhile visits and sessions to book pile up and you end up catching up on them in the evening, taking time away from your personal life too. Wably is here to free you from this part: it answers mothers and manages the appointments for you, quickly, neatly and caringly.
The difference
It answers mothers like your secretary, not just a booking tool
A capable secretary doesn't just set appointments: she knows how to answer when a mother asks “do you run antenatal classes?”, “do you do home visits for breastfeeding?”, “do you do pelvic floor rehabilitation?”. Wably does exactly this on WhatsApp, at any moment, and in the same conversation it books the visit. An online calendar books but doesn't know your practice; a generic chatbot may chat but never touches your calendar. Wably does both, like a real virtual secretary.
- Your areas: pregnancy, childbirth preparation classes, breastfeeding, postpartum recovery.
- Pelvic floor rehabilitation and perineal exercises.
- The format: appointments in the office or at home, according to your rules.
- The frequently asked questions: how the class works, costs, what's needed at the first meeting.
- And, in the same chat, it offers the free slots and confirms the booking.
All in one assistant
What Wably does for your midwifery practice
Answers about pregnancy, classes and breastfeeding
It explains what you do, how the antenatal class works and your breastfeeding consultations: the same answers you would give, given by it.
Books visits in the office and at home
It offers only genuinely free slots, confirms the booking and handles reschedules and cancellations in the conversation, in the office or at home.
Reduces no-shows with reminders
It reminds the mother of the appointment the day before, in the way you choose: fewer missed sessions and a protected schedule.
Keeps contacts in order
When a new mother books, it records the contact by itself: you never lose a name and the address book stays clean.
Sends review requests
After the session it automatically sends, by email or on WhatsApp, the review request with the link you choose.
Works on your number, 24/7
It uses the WhatsApp Business number you already have: mothers write where they always do and Wably answers at any hour.
Pinpoint scheduling
It handles visits, classes and home calls precisely, and you're still free to do it by hand
In a midwife's work each appointment takes different time: an antenatal class meeting, a breastfeeding consultation, a home visit with travel time. While an ordinary calendar shows fixed slots that drift from reality, Wably checks your real calendar with every request and offers only slots that are truly free, always respecting your rules.
- The right duration for each appointment: a visit, a consultation or a class meeting.
- The travel time between office and home, with no appointments that are impossible to reach.
- Your real hours, even split ones across morning, afternoon and evening.
- The recurring meetings of the antenatal class and postpartum follow-ups, planned without repeated messages.
- No last-minute rush: the assistant always leaves your minimum notice.
Fewer no-shows
Automatic reminders to reduce missed appointments
A missed appointment leaves an empty slot that's hard to fill at the last minute. Wably prevents it: it reminds them of the appointment the day before, on WhatsApp. You choose how the reminder should work.
Notification only
A message that reminds the mother of the appointment. Simple and discreet, when you just want to give a reminder.
Confirmation request
A message with the Confirm · Reschedule buttons: one tap for the mother and, if she can't make it, the slot is freed up in time.
You set the mode you prefer and change it whenever you want. A slot freed up in advance is a slot you can reassign: this way automatic reminders recover much of the missed appointments and protect your schedule.
30-day free trial · cancel anytime
Contacts and reputation
It keeps the address book in order and grows your reviews
A good secretary recognizes who comes back and never loses a contact. Wably recognizes who's writing and, when a new mother books for the first time, it records the contact by itself: no more names jotted down on scraps of paper.
It never deletes anything from your Google address book: it can read and add, never remove. And, if you wish, with one switch it adds new mothers to your Google Contacts as well.
Privacy and security
Built for those who support delicate moments
Pregnancy charts, tests and mothers' data stay yours: Wably doesn't need them to work. Wably does not collect health data: it handles only neutral service categories and the calendar, staying outside the scope of Article 9 of the GDPR. Data stays isolated for each practice and you can disconnect and delete whenever you want.
- No clinical data processed: only bookings and service information.
- Infrastructure on Oracle Cloud, in Europe, in the Frankfurt data center.
- Data encrypted at rest.
- On your WhatsApp Business number, with no app for the mother to download.
Why Wably
It's not management software. It's not a chatbot. It's a secretary.
Management software
It books and invoices, but on WhatsApp it stops at reminders: it doesn't answer when a mother asks about antenatal classes, home visits or breastfeeding.
Generic chatbots
They chat, but they don't know your calendar and don't understand a midwife's work: no home visits, class meetings or travel time.
Wably
It answers like a secretary and books in your real calendar, in the same chat, on your WhatsApp Business number. Both things together.
Quick activation
How it works
Set up your practice
In under 10 minutes you write areas, classes, fees, hours, the duration of visits and meetings, travel time, breaks and booking rules. All guided, no technicalities.
Connect WhatsApp
You use the WhatsApp Business number you already have: mothers keep writing where they always do.
Choose the tone
Professional, welcoming or direct: the assistant replies in line with your practice's style.
Let Wably work
It answers, offers slots, confirms appointments, handles reschedules and sends reminders and reviews, 24/7.
30-day free trial · cancel anytime
Plans
Two simple plans, with a 30-day free trial
Starter
€24.90 / month
- AI assistant on WhatsApp, on your current number
- Answers mothers about your areas
- Bookings with Google Calendar sync
- AI management per individual contact
- Multilingual
- Email support
Standard ★
€49.90 / month
- Everything in Starter
- Also answers about services, prices, FAQs and general info
- Automatic reminders (notification or confirmation)
- Choice of tone: formal or friendly
- Automatic review request after the session
FAQ
Frequently Asked Questions
What is Wably's AI virtual secretary for midwives?
It's an AI assistant that, on WhatsApp, answers mothers about pregnancy, antenatal classes, breastfeeding and fees and manages appointments (bookings, reschedules, reminders) in place of the front desk, 24/7.
Does Wably answer mothers or only send reminders?
It answers. Unlike management software that only sends notifications, Wably has a conversation: it explains your areas, how the antenatal class works, answers frequently asked questions and, in the same chat, offers slots and confirms the visit booking.
Can I use the WhatsApp Business number I already use?
Yes. Wably works on the WhatsApp Business number you already use: no new number, no app for the mother to download, no change to your communications or your practice materials.
Does Wably handle both office and home appointments?
Yes. You can set the formats you offer, in the office and at home, with different durations and travel time: Wably offers slots consistent with your rules and confirms the booking in the format the mother chooses.
What do I need to use Wably?
You need a Google account with Google Calendar, which Wably uses as the calendar, and Google Contacts, for the mothers' address book. Plus your practice's WhatsApp Business number. Nothing else: no app to install and no technical skills.
How long does it take to set up? Do I need to be technical?
No, you don't need any technical skills. Setup is guided and takes under 10 minutes: you write, in your own words, your areas, classes, fees, hours and answers to the most common questions.
Does Wably help reduce no-shows?
Yes. It sends an automatic reminder the day before the appointment, in the way you choose: a simple notification or a confirmation request with the Confirm and Reschedule buttons, so the mother frees up the slot in time if she can't be there.
Does Wably process mothers' health data?
No. Wably does not collect health data: it handles only neutral service categories, staying outside the scope of Article 9 of the GDPR. Data is isolated for each practice and encrypted at rest, on Oracle Cloud infrastructure in Europe (Frankfurt data center).
Does Wably replace the midwife?
No. Wably does not replace the professional and does not give clinical advice. It only handles the admin side: answering service information, booking, managing reschedules, sending reminders and review requests.
Bring your midwifery practice's front desk to WhatsApp
Turn WhatsApp from a source of interruptions into a secretary that answers, books and reminds mothers of their appointments, on your current WhatsApp Business number, day and night.
Start the free trial30-day free trial · cancel anytime