Cost of no-shows: the simple calculation that shows what you're losing
When a client doesn't show up, you don't just lose an appointment. You lose time, revenue, continuity and often the chance to offer that slot to someone else.
The problem is that the cost of no-shows is underestimated because it doesn't arrive as an invoice. You don't see it at the end of the day, but you find it at the end of the month: a full diary on paper, lower takings than expected.