Why Wably connects you straight to Meta (with no middleman)¶
Almost every WhatsApp Business API software uses a Business Solution Provider (BSP) as a middleman. Wably instead connects your account straight to Meta through the official Cloud API.
For a professional practice this means more control, transparent costs and fewer constraints.
In short¶
| Feature | Wably | Traditional BSP |
|---|---|---|
| Direct connection to Meta | ✅ | Not always |
| Markup on messages | ❌ | It depends |
| Meta account in the client's name | ✅ | It depends |
| Number in the client's name | ✅ | It depends |
| Coexistence support | ✅ | It depends |
| Switching provider made simple | ✅ | It depends |
What is a BSP?¶
A Business Solution Provider is a company authorised by Meta to provide access to the WhatsApp Business Platform.
Today Meta also makes the official Cloud API available, which lets many software providers connect straight to the infrastructure without going through a middleman.
Why can it make a difference?¶
Transparent costs¶
The price of the messages is set by Meta.
Some BSPs apply a markup or monetise through additional services.
With Wably you pay Meta's official price: no markup is added to the messages. What the same conversation really costs.
Your account stays yours¶
Activation happens through Meta's official Embedded Signup procedure.
That means:
- the Meta account is in your name;
- the number stays under your control;
- the bill for the messages comes straight from Meta.
Why the payment method sits on your Meta account.
Switching provider is simpler¶
If the account and the number are already in the client's name, moving to another piece of software is generally far simpler than with setups managed entirely by the provider.
Can I keep using WhatsApp Business on my phone?¶
Yes.
Wably supports Coexistence mode, which lets you use the WhatsApp Business app on the same number while the AI assistant works through the API.
So you can:
- reply manually from your phone;
- let Wably answer when you are not available;
- keep your usual way of working.
What changes on your phone app with Coexistence.
When does a BSP make sense?¶
It can be the right choice for:
- large marketing campaigns;
- contact centres with many agents;
- specific enterprise requirements.
For a professional practice, connecting straight to Meta is often the simpler solution.
How it works with Wably¶
Once activation is complete:
- the Meta account is yours;
- the number is yours;
- Meta bills the messages directly;
- Wably works on your account, with no middleman.
Conclusions¶
When you choose a platform for WhatsApp Business API, don't look at the features alone.
Ask yourself as well:
- who controls the number;
- who bills the messages;
- how simple it will be to change platform.
With Wably your Meta account, your number and your billing always stay under your control.