Skip to content

WhatsApp & automation

WhatsApp Business API cost control: how Wably protects you

When you hand your front desk over to an automated assistant, one question comes before all the others: what if somebody takes advantage of it, who pays?

It's a fair question, and the honest answer is that messages sent on WhatsApp Business have a cost that Meta charges straight to your own account. It doesn't go through us, we don't resell it, we make nothing on it. That's exactly why we built Wably so that this expense stays predictable even when something unexpected happens.

This article explains exactly what your assistant does to keep it low, and what happens in the worst case.

AI Chatbot on WhatsApp for Appointments: How It Changes Your Practice's Image and Organization

Today the first impression a client forms of your practice no longer happens in the waiting room. It happens on a phone screen, in the minutes after they message you to ask whether you have a slot on Thursday.

What happens in those minutes tells the client more than you might think: how organized you are, how much you value their time, how up to date your way of working is. An AI chatbot on WhatsApp for appointments is therefore not just a virtual receptionist that saves you hours. It is your practice's first business card, and it works twenty-four hours a day.

Multilingual WhatsApp: How to Reply to Foreign Clients Automatically and Win More Bookings

If you work in a historic city, a holiday destination or an area with a lot of foreign residents, you have had it happen dozens of times: WhatsApp messages in English, German, French or Spanish. It applies to a physiotherapy practice just as much as to a beauty salon, a tattoo studio or a massage centre: someone on holiday or living abroad looks for a professional and writes in their own language.

Replying immediately in a foreign language is one of the strongest levers you have against local competitors. Translating messages by hand with an outside tool, though, slows the conversation down and introduces mistakes. Here is how a multilingual AI WhatsApp assistant works, and how to fit one into your business.