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Costs & transparency

WhatsApp service messages charged from October 2026: 1,000 stay free every month

Updated 2 September 2026.

From 1 October 2026 Meta goes back to charging for the replies you send on WhatsApp Business. The news is going around as a price rise, and for anyone handling thousands of conversations a day it is one. For an appointment-based business the conclusion is different: Meta includes 1,000 free service messages every month on every phone number, and that allowance covers a normal business without coming anywhere near the limit.

WhatsApp ban: why unofficial bots get your number blocked

Your practice's WhatsApp number is not a technical detail. It is the archive of every conversation you have had with your patients, the channel your appointment requests arrive on, the contact people saved years ago and pass along to friends when they recommend you.

If that number gets blocked, you do not lose a tool. You lose the channel.

The risk is real and rarely discussed, because it involves a very common category of products: WhatsApp bots that take five minutes to set up and cost next to nothing. This article explains how to recognise them, what you are actually risking and how to move to the official channel without losing what you have.

Meta Tech Provider: what it means and why it works in your favour

When you choose a tool to manage WhatsApp, one question matters more than any product sheet: what relationship does that provider have with Meta?

This is not bureaucratic trivia. Three very concrete things depend on the answer: how long it takes you to activate the service, who owns your number and how much you pay for messages.

Wably is registered with Meta as a Tech Provider for the WhatsApp Business Platform. This article explains what that entails, what it does not entail, and which questions to ask anyone who offers you WhatsApp for your practice.

WhatsApp Business API cost control: how Wably protects you

When you hand your front desk over to an automated assistant, one question comes before all the others: what if somebody takes advantage of it, who pays?

It's a fair question, and the honest answer is that messages sent on WhatsApp Business have a cost that Meta charges straight to your own account. It doesn't go through us, we don't resell it, we make nothing on it. That's exactly why we built Wably so that this expense stays predictable even when something unexpected happens.

This article explains exactly what your assistant does to keep it low, and what happens in the worst case.

Managing Appointments Manually on WhatsApp: What Does It Really Cost You Every Month?

Plenty of self-employed professionals, personal trainers, physiotherapists and consultants assume that handling appointments on WhatsApp themselves is a "zero-cost" choice. WhatsApp is free, after all, and answering a few messages between one session and the next feels like a small job.

In reality, managing bookings by hand hides a cost that is invisible but very real: working hours burned, constant interruptions, clients who go to a competitor and appointments that get forgotten. In this article we put actual numbers on what it costs you not to automate your calendar.

What WhatsApp Business API costs in 2026

Updated on 2 September 2026 with the new Meta rules that take effect on 1 October.

A complete guide to Meta's costs, with no markup and no surprises.

Spoiler: with Wably you pay the software subscription plus a few euro a month for the WhatsApp reminders, billed directly by Meta to your account. No markup on the messages, no pay-as-you-go AI cost, no bundle to buy upfront.