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Costs & transparency

WhatsApp Business API cost control: how Wably protects you

When you hand your front desk over to an automated assistant, one question comes before all the others: what if somebody takes advantage of it, who pays?

It's a fair question, and the honest answer is that messages sent on WhatsApp Business have a cost that Meta charges straight to your own account. It doesn't go through us, we don't resell it, we make nothing on it. That's exactly why we built Wably so that this expense stays predictable even when something unexpected happens.

This article explains exactly what your assistant does to keep it low, and what happens in the worst case.

Managing Appointments Manually on WhatsApp: What Does It Really Cost You Every Month?

Plenty of self-employed professionals, personal trainers, physiotherapists and consultants assume that handling appointments on WhatsApp themselves is a "zero-cost" choice. WhatsApp is free, after all, and answering a few messages between one session and the next feels like a small job.

In reality, managing bookings by hand hides a cost that is invisible but very real: working hours burned, constant interruptions, clients who go to a competitor and appointments that get forgotten. In this article we put actual numbers on what it costs you not to automate your calendar.